About
I am Cody Stidham
I lead product for a $4B+ B2B commerce platform. Most of my work starts where the dashboard says one thing and the customer does another.
At Mohawk Industries I own product strategy for the company's B2B ordering platform: 50,000 dealer accounts and 2.6 million orders a year. I am currently leading the replatform to SAP Commerce Cloud and Bloomreach. I built the business case, led the evaluation across four enterprise system integrators, and designed a phased go-live that protects live order volume while the platform is rebuilt underneath it.
The pattern in my work is that I change what gets built by proving what the numbers actually measure. The most useful thing I do is not adding features. It is finding the account, the workflow, or the metric that the platform average is hiding, and pointing the roadmap at it.
I ran ecommerce end to end at RotorCorp, an aviation parts distributor, where I built a Google Shopping integration over a weekend after seeing international buyers stall waiting on phone confirmation across time zones. Before that I forecasted demand for high-volume ecommerce categories at Wilson Sporting Goods and managed key accounts, including catching an early COVID demand shift from premium to entry-level and securing inventory ahead of it.
Outside the day job I run Showroom Standard, a research program measuring the local dealer websites where manufacturer demand actually lands. The Last Mile Is Where Demand Changes Hands is the first published paper from that work; the corpus is now 25,000+ sites screened and 7,700+ verified.
I am pursuing an MS in Artificial Intelligence at CU Boulder and I use it the way I use everything else: to build small tools that make messy inputs easier to inspect, challenge, and use. Writing is part of the work; Pulling Threads is where it lives.