About
I am Cody Stidham
Currently rebuilding a B2B commerce platform, and studying AI at CU Boulder.
I work in the space between product, data, operations, and customer behavior. Most of my work starts with a simple problem: the dashboard says one thing, the user does another, and the business has to make a decision anyway.
I am not only a product person. I am not only an analytics person. I am not only an ecommerce operator. I sit between all of it.
That tends to show up in a few ways.
In my day job, I work on B2B ecommerce platforms used by dealer networks, sales teams, customer service teams, and internal operators. The work is part product, part analytics, part translation.
A platform can process an order correctly and still hide friction. A dashboard can report a stable number and still miss the behavior that matters. A user can look inactive in one system and central in another.
Those gaps are where I spend most of my time.
Outside of my day job, I build research and tooling around dealer digital performance. Showroom Standard started from a simple observation: manufacturers spend heavily to create demand, but the final handoff often happens on local dealer websites that are slow, inconsistent, or invisible to the people funding the demand upstream.
The Last Mile Is Where Demand Changes Hands is the first public research artifact from that work.
I am studying artificial intelligence and building small tools that help turn messy inputs into usable intelligence. I am less interested in AI as a novelty and more interested in what it can do when paired with clear questions, grounded evidence, and good judgment.
I wrote about this in I Used to Stop Here.
Writing is part of the work. I use it to make complicated systems easier to see without making them simpler than they really are.
I study the gaps between what systems report and what people actually do, then build tools, products, and research to make those gaps visible.