About
I am Cody Stidham
I work in digital product, ecommerce, and applied AI.
Most of my work sits between business systems and human behavior. I am interested in the places where the report looks clean but the reality underneath is more complicated.
That shows up in a few ways.
In my day job, I work on B2B ecommerce platforms used by dealer networks, sales teams, customer service teams, and internal operators. The work is part product, part analytics, part translation. A platform can process an order correctly and still hide friction. A dashboard can report a stable number and still miss the behavior that matters. A user can look inactive in one system and central in another.
Those gaps are where I spend most of my time.
Outside of my day job, I build research and tooling around dealer digital performance. Showroom Standard started from a simple observation: manufacturers spend heavily to create demand, but the final handoff often happens on local dealer websites that are slow, inconsistent, or invisible to the people funding the demand upstream.
The Last Mile Is Where Demand Changes Hands is the first public research artifact from that work.
I am also studying artificial intelligence and building small tools that help turn messy inputs into usable intelligence. I am less interested in AI as a novelty and more interested in what it can do when paired with clear questions, grounded evidence, and good judgment.
Writing is part of the work too. I use it to make complicated systems easier to see without making them simpler than they really are.
The thread through all of it is pretty consistent:
I study the gaps between what systems report and what people actually do, then build tools, products, and research to make those gaps visible.