Writing

Essays, field notes, and reflections on the layer between data and decisions.

Pulling Threads is the series and the newsletter. It runs on what turns up between what a system reports and what people actually do.

Field Notes

The Pulling Threads series. B2B commerce, dealer websites, and the parts of the customer journey that go unmeasured.

When sales are rising, bad measurements get to hide.

Creating is the fun part. Walking away is the work.

How I interrogate institutional metrics before they become strategy.

Personal essays. How the work gets done, and what it costs.

A field note on ADHD, obsessive curiosity, AI, and the gap between seeing the answer and finishing the work.