Work
Capabilities, approaches, and selected artifacts.
What I work on
Platform
B2B Commerce Platforms
B2B ordering platforms are where dealer behavior, ERP data, pricing logic, product content, sales workflows, and customer service fallback all collide. My work there is less about adding features and more about making the system easier to use, measure, and trust.
Analytics
Behavior Intelligence
Most analytics describe aggregate trends. I focus on the segment-level behavior that drives them, the friction that is not being reported, and the operational signals that show up before metrics do.
Systems
Applied AI
I use AI to structure messy intake, preserve context, classify signals, and turn repeated analysis into repeatable workflows. Small systems that make messy inputs easier to inspect, challenge, and use.