Research

Evidence-backed research on digital behavior and the dealer layer.

Featured Research

The Last Mile Is Where Demand Changes Hands

A research note on dealer website performance in the flooring, tile, cabinet, and countertop trades.

~7,300 dealer sites measured 8.7s median mobile LCP <3% pass mobile threshold
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Research

Built to Be Found

How performance and technical trust turn search into showroom visits, and why having a website doesn't mean you're discoverable.

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How this was built

The Showroom Standard Audit Pipeline The infrastructure behind this research
The Dealer Classification Taxonomy How websites were classified as dealers